Summer entertaining just stepped up a notch with the launch of Blue Royal, a new premium brand offering high quality super-sized and super-tasty locally grown blueberries to New Zealanders for the first time.

Freshmax takes full ownership of BerryCo brand and operations and appoints Alice Moore as GM

AUCKLAND: 30 September 2021: Freshmax is pleased to announce it is buying out its Joint Venture partner, Southern Produce, to take full ownership of BerryCo.

"Eureka blueberries are bigger, sweeter and crunchier.  Their texture and quality gives great results in cakes and desserts" Andrew Bell, Blueberry Grower, NSW

Breeder releases a photo of 16g blueberry, prompting it to consider its own world record bid.  A new challenger has emerged in the race to produce the world's heaviest blueberry.  Mountain Blue, the breeder of the Eureka-brand blueberry varieties, said its partner in Peru and Mexico, Family Tree Farms, had grown 16g individual berries in both countries. A photo sent to Asiafruit by Mountain Blue appears to validate this claim. 

One of Australasia's biggest blueberry partnerships says it is excited by the potential of new varieties that are set to hit the market in the near future.  BerryCo NZ has secured the New Zealand rights to the genetics from Mountain Blue Orchards (MBO) in Australia, with General Manager Vaughan Judkins says is a world leading Southern Highbush breeding programme, and several new developments are on the horizon for the industry.  The MBO supplied Eureka brand, with its jumbo size, which is currently a big hit with both the health conscious across Australia and the international markets in Asia.

Blueberry variety stacks up in terms of taste and crunch, according to exporter.  Australasian exporter BerryCo is building a foothold for its blueberry offer in the Thai market.  The trade has been based of shipments of Mountain Blue (MB) Eureka blueberries, with BerryCo sending Australian-grown fruit for the second straight season in 2017.

Kiwi consumers could soon have their pick of a new super-sized superfood - a jumbo blueberry the size of a $2 coin. BerryCo - a joint venture between Bay of Plenty's Southern Produce and Valleyfresh in Victoria - has aquired the exclusive New Zealand rights to the product and will be planting the first 40ha over the next few months.